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Post by account_disabled on Feb 25, 2024 4:17:21 GMT
The the middle and lower parts of the conversion funnel. . Map user flows By using marketing automation youre trying to get people to take some kind of action. Mapping user flow is a way to visualize the steps people need to go through to be able to take that action. Depending on the way a person arrives at your site some people might need more information than others before theyre willing to take that action. You dont want to make people go through more steps than Czech Republic Mobile Number List are necessary to do something but you dont want to hit people with a hard sell too soon either. By using state diagrams to map user flows as recommended by Peep Laja of ConversionXL youll see exactly how people are arriving at a page and how many steps it takes for them to take the desired action. . to remember that not all leads are necessarily equal in terms of quality. Your database of contacts is inevitably going to be a mix of people who are on the verge of buying people who are still researching their options and people who probably wont convert so its not possible to create broad messages that will somehow appeal to all of those types of people. Rating your leads helps you figure out exactly who needs further nurturing and who is ready to be handed over to a sales team. The interactions a person has had with your content and the actions theyve taken on your site can be a reflection of how ready they are to convert. A person who has viewed a pricing page is most likely going to be closer to buying than someone who has simply read a blog post on a site. A person who has visited a site multiple times over the course of a few weeks is clearly more interested than someone who has only visited once or twice.
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