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Post by account_disabled on Feb 22, 2024 5:33:04 GMT
The a better user experience online can lead to more positive website metrics and revenue. We know that fastloading websites are better for the user. But what you may not be aware of is how speed can impact the bottom line. Googlesponsored research shows that AMP leads to an average of a X increase in time spent on page details can be seen here. The data also shows ecommerce sites experience an average percent increase in sales conversions compared to nonAMP web pages. Stepping outside the world of AMP for a moment data from Amazon Walmart and Yahoo show a compelling impact of page load time on metrics like traffic conversion and sales You can see that for Amazon a mere. Onetenth of a second increase in page load time so onetenth America Mobile Number List of a second slower would drive a . billion drop in sales. So page speed can have a direct impact on revenue. That should count for something. What do users say about AMP toGoogle.com recently conducted a poll where they asked users Are you more inclined to click on an AMP link than a regular one The majority of people . percent said yes to that question. Here are the detailed results This poll suggests that even for nonnews sites there is a very compelling reason to do AMP for SEO. Not because it increases your rankings per se but because you may get more clickthroughs more traffic from the organic search results. Getting more traffic from organic search after all is the goal of SEO. In addition youre likely to get more time on site and more conversions. How the actual implementation of AMP impacts your results Before adopting any new technology you need understand what youre getting into. At Stone Temple Consulting we performed a research study that included different types of websites that adopted AMP to see what results they had and what challenges they ran into. Go here to see more.
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